1. Sustainability at the Core: Nadi is all about slow fashion, focusing on quality over quantity. By reducing overproduction and reusing 99% of the water used in dyeing, we make sustainable choices that matter for the planet.

2. All Women Manufacturing Unit: We are proud to be a women-led brand, from the leadership to the hands that craft each piece. Our manufacturing unit is entirely run by women, supporting empowerment and creating lasting change.

3. Ethical Production: At Nadi, ethical practices guide every decision. From sourcing to production, we ensure fair labour, high-quality materials, and eco-conscious methods, so you can feel good about what you're wearing.

4. Homegrown & Made in India: Rooted in India, Nadi celebrates its homegrown identity by sourcing and producing all of its fabrics locally in Tamil Nadu. Our collections reflect the authenticity and craftsmanship of Indian textiles.

5. Premium Cotton and Linen: We only use high-quality cotton and linen fabrics, chosen for their durability and comfort. Even after multiple washes, our pieces hold their shape and frame, ensuring long-lasting wear.