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Go to the shopCO-FOUNDER
As the co-founder of Nadi, my journey is woven with a genuine passion for design and aesthetics, an unwavering inclination towards fashion and fabric, and a belief that fashion holds a unique significance for each person. I hold dear the philosophy that clothes should be an expression of who you are – it's not about the clothes wearing you, but you wearing the clothes with confidence and authenticity. My canvas extends beyond fashion into the world of digital marketing and communication strategy, where I've gathered valuable experiences in the corporate field. This background fuels my understanding of what our customers desire, making it simpler for them to navigate their choices. At Nadi, we don't just offer clothing; we present a narrative that resonates with your individuality. Join us in redefining fashion – where design meets heart, and every piece tells a unique story.
CO-FOUNDER
In a family business of bath towel production, I started by helping my Grandfather sort and pack towels, learning about quality. Inspired by my uncles in spinning mills, I explored cotton quality and yarn before finding my fashion interest. Marriage led me to a textile fabric trading family, supplying to a high-end mogul brand, Polo Ralph Lauren. A friend's encouragement led my husband to start his garment manufacturing unit. While he built his business, I focused on raising our sons and studying apparel manufacturing technology. Fueling my passion, my brother, a textile graduate from Manchester, introduced me to the world of weaving through a timeless book on clothing technology. Armed with knowledge, I ventured into sample development, always seeking the latest trends. My journey was fuelled by visits to top fashion textile fairs, in London, Paris and all over the globe, finding inspiration for the next season. This journey, shaped by family, learning, and a love for fashion, continues to drive me forward.